New Loyalty Card for Rural Community

John Hardman
Countrywide Farmers and NFU Countryside have teamed up to offer their members a major new  reward card scheme, Countryclub PLUS, designed for all who live and love the country life.


“We are delighted to launch this scheme from two of the leading organisations within the rural community,” says Countrywide Chief Executive John Hardman, “ It’s the culmination of many months of work together and we believe offers our customers the biggest and best country shopping and rural lifestyle rewards and benefits, in return for their loyalty to us.”

Read more

The world’s oldest horse charity remembers our nation’s War Horses

Horse Trust World War 1 Ambulance

The Horse Trust, looks back at 100 years of helping war horses throughout the conflicts of the last century.

Founded in 1886, to help London’s working horses the outbreak of WW1 in 1914 drove the charity to new heights. Known at the time as The Home of Rest for Horses its patrons were inspired to help the plight of war horses on the front line and provided the first ever motorised horse ambulance to transport wounded horses from the front line in France.

Read more

Donkeys Rock for the Gambia Horse and Donkey Trust


Donkeys Rock!

We have all seen and heard of beautiful wooden Rocking Horses, but what about a Rocking Donkey?

The Gambia Horse and Donkey Trust are delighted to have been able to assist with providing pictures and models for the fantastic new Rocking Donkey created by the talented Debbie Hinton of Jolly Rockers. The Rocking Donkeys are all crafted deep in the Surrey countryside, each one hand cut, carved and painted making every one unique. This means that you can even have your Rocking donkey specifically modelled on your own donkey!

Read more

Reward Your Favourite Feed Store or Tack Shop

The search is on to find the SEIB Retailer of the Year 2014, so why not make sure your favourite feed merchant or tack shop is in the running by nominating them for this highly prized business accolade – one of the prestigious BETA Business Awards?

Nominations can be made online at or by completing a form found in-store and posting it to the BETA office. The award recognises all categories – Small, Medium, Large and Mail Order/Internet retailers.

Read more

HRH The Princess Royal kick starts World Horse Welfare’s rehoming campaign.

HRH The Princess Royal kick starts World Horse Welfare’s rehoming campaign in the midst of a horse crisis by rehoming charity horse.

See video and exclusive interview with HRH here:


By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Read more

The longest serving horse in the British Army passes away

The longest serving and oldest horse in the British Army has peacefully passed away on 1st October 2013. He was in retirement at The Horse Trust, a charity that has been providing retirement and respite for military and other working horses since it was founded in the 19th Century.

Remus, a truly remarkable horse, began his service in 1991 as a four year old and served for an incredible twenty one years until 2012 when, at the grand age of twenty six, he retired to The Horse Trust. Remus, fondly known in the army as Reg, started as a Troop horse in the Household Cavalry Mounted Regiment, and latterly as an Officer’s Charger of the Household Division. Despite being 16hh (and half an inch!) and the smallest charger when he retired, ‘feisty’ Remus had the biggest personality by far! Officers were warned to ‘approach with caution’ as Remus is well known for being stubborn and a bit tricky to handle. When it was time for Remus to retire, the army scanned his micro-chip to double check it was him as he looked so amazing for his age!

Read more

Spectacular Spanish ‘dancing horses’ to perform at 2013 Olympia for the first time in forty years

Royal-Andalusian image

For the first time in forty years the UK will get the chance to witness one of the most outstanding displays of horsemanship in the world.  The Royal Andalusian School of Equestrian Art is one of only four* ‘High Schools’ of its kind and it’s show has become so prestigious that it attracts visitors from all over the world to its home in Jerez De La Frontera, south-west Spain.  This December they are coming to London to perform at Olympia, The London International Horse Show, to bring a touch of Spanish magic to one of the oldest shows on the international circuit.

Read more

London too noisy for Strider.

Ride Round England

William and Strider aim to raise £250,000 for the two charities; the Family Holiday Association, and Wormwood Scrubs Pony Centre. They will visit four corners of England and 30 Cathedrals in the course of the trip. The ride is expected to take roughly six months. Starting from Farncombe Estate in the Cotswolds in May, William aims to reach the Wormwood Scrubs Pony Centre on 6 September 2013 and to get home to the Cotswolds in November.

Read more