Shires Equestrian Celebrates 50th Anniversary

Princess Anne
Shires Equestrian turns 50 this September. From humble beginnings, the company has evolved into a trusted household brand. Malcolm Ainge, founder of Shires Equestrian, started the company in 1968 with only a small loan of stock to sell at cattle markets and racecourse auctions. Now the company has approximately 1,800 stockists worldwide and recently won BETA’s award for Trade Supplier of the Year for the second year in a row. Read more

West Sussex rider wins Equetech Competition

Rowena Day wins Equetech Real Rider Competition

Following British equestrian fashion brand Equetech’s successful nationwide campaign #equetechrealrider to find four real riders who embodied their diverse customer base and brand spirit, the company have finally revealed the winning entries in a stunning series of photographs to co-inside with their 25-year celebrations this year.

Rowena Day, 31 from West Sussex was their first winner pulled from a competition that ran in Horse & Rider Magazine. She said:

“I’m flabbergasted, things like this just don’t happen to me! This really gives me a boost in what recently has been a low point in my life. I’ve been a fan of both Equetech and Horse & Rider Magazine for a long time; I feel ecstatic to be given a chance to be part of the #equetechrealriderscampaign. Equetech has been a firm favourite of mine over the last thirteen years of horse ownership especially the active jodhpurs. I can’t wait to take part in the campaign and enjoy wearing the clothes I’ve won.”

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