McCash’s Country Store wins Spillers essentials competition
McCash’s Country Store in Perth, Scotland has been declared the winner of a keenly battled competition to celebrate the launch of the new Spillers essentials range. They have bagged themselves £500 worth of shopping vouchers in the process.
More than 30 enthusiastic equestrian retailers around the country were hungry to win the competition which involved putting together an in-store display of the distinctive new Spillers essentials packs, combined with the extensive range of point of sale materials, including posters, product guides and a feed decision tree. Stores submitted photographs of their artistic talents and they were judged on creativity, display position and overall impact.
Spillers Marketing Manager Sarah Kitson reported: “We were bowled over by the number and the quality of entries. It was a tough call to choose an overall winner but McCash’s Country Store caught the eye of all the judges. The prime position of their display near the till point, their great use of campaign assets and their use of the feed decision tree at the centre of the display clinched it for them and we are delighted to declare them the winners.”
Alistair Muirhead, Director of McCash’s Country Store said: “We at the store, are all absolutely delighted to have won the SPILLERS® essentials horse feed display competition. We’ve been proudly selling Spillers Horse Feeds at McCash’s Country Store since 1958. And we believe we’ve worked in harmony together feeding generations of the county’s horses and ponies with consistent good quality feeds.”