The search is on to find the SEIB Retailer of the Year 2014, so why not make sure your favourite feed merchant or tack shop is in the running by nominating them for this highly prized business accolade – one of the prestigious BETA Business Awards?
Nominations can be made online at www.retaileroftheyear.org.uk or by completing a form found in-store and posting it to the BETA office. The award recognises all categories – Small, Medium, Large and Mail Order/Internet retailers.
The award is sponsored by South Essex Insurance Brokers and celebrates the different faces of equestrian retailing throughout the UK. All aspects of good retailing practice are considered, including store displays, catalogues, websites, store layouts, presentation, cleanliness, helpful and knowledgeable staff, and delivery times.
Once nominated, a retailer must complete a questionnaire to be considered for the next stage of judging. Shortlisted companies are then put forward to a vote by trade members of BETA. A series of mystery shoppers and incognito telephone calls are also included as part of the judging process.
Everyone who nominates a retailer is entered into a prize draw to win a Wintec saddle donated by Weatherbeeta. Hannah Roach, from Bury St Edmunds, Suffolk, was the lucky winner last year when she nominated Alan’s Ark, Ely, Cambridgeshire, for the Small Retailer category.
“The SEIB Retailer of the Year Award is a great way to reward those who offer excellent service and enable horse owners and riders to shop with confidence,” said BETA executive director Claire Williams.
The winner of the award will be announced during the BETA Business Awards at the trade association’s Gala Dinner, at the Motorcycle Museum, near Birmingham, on Sunday 16 February. All nominations should be made before the deadline of 9 December.